So you want to go digital do you?

 

This is a five page document (it started life as four pages but has benefited from a number of useful suggestions, from those in the world of talking newspapers and visual impairment who have made suggestions to improve the information given, all of whom I thank). It addresses the issues 'in the studio', the subject of outside recordings deserves its own write-up.

 

The paper is written not by a professional, but by a worker for a talking newspaper and is directed at those who need to understand what is meant by 'going digital'. It is particularly addressed at committee members of talking newspapers who need to 'get to grips' with what this is all about.

 

There may be aspects of the subject that are not covered, although I don't think so. The paper is based on the knowledge I have acquired over several years of attending Talking Newspaper regional and national conferences, and of course exploring the digital world with, and on behalf of the talking newspaper I am attached to. Written in September 2007, no doubt before long new ideas and new equipment will supersede some of what is said. When it seems appropriate to update it, then an update will be written.

 

The first question is, "Why"? Is it because

1)      you have heard that cassette tape recorders will soon not be available?

2)      you feel that everybody else is doing it so you must?

3)      you, or somebody on your committee is a 'techie' and wants to?

4)      your committee think you will get more listeners if you do?

5)      you and your committee believe that you will be able to offer a better service with a cleaner sound to your customers if you are able to produce your TN digitally?

6)      you and your committee believe that you will be able to offer a better service with a cleaner sound to your customers if you produce a choice of either a digital or an analogue product for them to listen to?

 

The second question is, "Can you afford it"?

 

The third question is, "Have you get the technical expertise to carry it out"?

 

And finally, "Are you sure and do you know what you are letting yourself in for"?

 

The final question is probably the most simple to deal with, you would not be reading this if you knew the answer to that.

 

The rest of this report assumes NO KNOWLEDGE at all and as such is an insult to most, but an education (at least in parts) to some. To answer the first question above, it is untrue. So far as we can tell at the moment cassette players and fast copiers are still being manufactured and will continue to be so. It must be accepted that if nobody buys them, then manufacturers will stop production, so it is right to consider alternatives. Just because one major retailer in the UK has stopped stocking cassette players does not mean that they will not be available for years to come, there are many advantages to using them.

 

 

Firstly, I shall try to answer the above questions

First question

1)      The police round the world use cassette recorders because it is possible to keep stopping and re-listening to a small segment where it is unclear what has been said - no digital equipment, apart from a computer based recording, presently exists that will do that. Such equipment may be available soon, but not yet and police would not like to use computer based recordings, as they are too easy to interfere with. The police have more buying power than TN's do, so do not fret, the reported demise of the cassette tape is a little in advance of the reality - for now. A manufacturer in the UK who supplies TN's has told me recently that they are still filling orders for cassette tape recorders and fast copiers both to police forces in the UK and several countries around the world.

 

2)      It is true that lots of TN's are producing a digital product, mostly CD's but as pathfinders they are learning the cost and environmental implications of doing so - read below.

 

3)      You do not produce your TN to suit you; you produce to suit your listeners. If that is not the case you are working for the wrong charity.

 

4)      Some people cannot be bothered with cassette tape and so do not become your customers. It would also be true that many people do not have the means of playing a digital recording and if you make a total change, you will disenfranchise them and your number of listeners could go down.

 

5)      Service to our customers should always be in the forefront, but just going over to CD's will only partly achieve that

 

6)      Read on - if you accept what has been said so far, you are now looking at this from the correct perspective.

 

Second question

Apart from the cost of the equipment, going over to CD's has a cost implication each and every week AND it has an enormous implication in environmental terms. However going digital means more than just using CD's, read on.

 

Third Question

As with all things going digital is simple, if you have somebody prepared to become an expert and others prepared to learn form that person. I am aware of a TN who invested in a significant amount of equipment in order to 'go digital' only to have their individual enthusiast suffer a stroke and die. Nobody else knew what he had bought or how to start to use it. Quite a challenge that!

 

Fourth Question

Read on to find out the answer to this question, at least if you have got this far, you are committed to finding out, now comes the hard bit!

 

Going digital is more than just recording onto a computer and sending out CD's instead of tapes. Once you have a digital signal in your computer you can send it out by a number of means. You can

 

a)      use a system such as the 'Digimaster' from Graff of Newark http://www.graffofnewark.co.uk/products_details.asp?productID=4, or the  'EDAT' from AVCOM, http://www.avcom.co.uk/digital_master.htm, to download from your computer onto cassette tapes, with the computer controlling the fast copiers. To an extent which system you use will depend on whose fast copiers you use. Recording onto a computer will improve the quality of your recording. As an alternative, you could split your signal and continue to record a cassette on a tape recorder whilst also recording digitally on a computer. Once you have the signal digitally in your computer you can then use it for any of the applications that are enumerated below. Graff also produce, for attaching to either a PC or a lap-top, the 'Digitiser', others may make a similar product, I don't know of them. With this you run your master tape through at eight times normal speed and create a digital file in your computer. From this, once again, you can reproduce your recording in a variety of digital ways, but of course the quality of the recording will always be that of a tape recording, not that of a digital recording..

 

b)      Record onto a computer then burn a CD to use on one of a number of CD fast copiers to re-record as many CD's as you need, typically taking three minutes per set. Fast CD copiers come in 1:1, 1:3, 1:7, 1:10 and daisy chained formats from there. They can be obtained from a number of suppliers several of whom advertise in and sponsor TNNews and are cheaper per 'copy head' than fast tape copiers. CD's can be 'tracked'. This can be helpful to listeners who otherwise, if they don’t listen straight through, would always have to start again at the beginning if you did not 'track' the items or the blocks of items. A significant financial problem with CD's is that even when purchased in bulk they cost about 11p each. They also need some sort of label which does not unbalance them (so a Braille label is no good). Printing and carefully sticking on labels for a weeks production of CD's, or printing directly onto prepared CD's, is very time consuming. If you don't label them a terrible confusion could ensue when you are handling several tens of CD's a week, let alone two or three hundred. CD's can lead to a lot of expense. Re-useable ones are not like cassette tapes, they keep a shadow of what went before so essentially new ones are needed every time, at 11 or 12 pence each to send out, many treasurers will go cold at this point.

 

c)      Download onto a memory-stick (or thumb drive or pen-drive or a whole host of other names for a USB connected memory device). A system for doing this, called the Newbridge system has been developed by Ken Bridge at Bridge Audio, http://www.bridgeaudio.co.uk/index.htm . Using this system, you can produce up to 20 memory sticks at a time. These are re-useable (assuming that your listeners can find them to send them back once they have finished with them). Memory sticks can be 'tracked' as CD's can, you would have to decide how many tracks you made, would it be each item or each block of items? Some people would see a problem with memory sticks as they are quite expensive compared to CD's or tapes and nobody has any idea how long they will last but the concept looks good compared to CD's. Memory sticks also need a USB enabled system to listen to them. There are several listening systems about apart from the Newbridge, many radios now come with USB ports available and all post-millennium computers have USB connections.

 

d)      Place your output onto the internet for your listeners to access when they want to. This is good if you can do it AND you have the permission of your copyright holders. After all they may not want their newspaper placed on the internet for the entire world to listen to. If they do they may want some quality control to ensure that it is a really professional recording that is produced. This could lead you to having to password protect your internet output, not a hard job but one more thing to do. For those of your listeners that have computer capability, this is the best and most accessible way to 'go digital' so long as they have broadband connections. You also need an Internet Service Provider who allows you a considerable amount of space to allow for two or three weeks of news and magazines etc. to be on the site at any one time. Internet streaming has also been suggested, I know nothing about this so make no further comment, apart from the fact that it was a blind member of RNIB staff who suggested it, so it is likely to be a useful concept. Podcasting is also a possibility, if you know how to do that, I don't - yet.

 

e)      Send by e-mail. Not an option at present, even in MP3 format a 90 minute production will be several dozen mgb's. This is more than most people can download, or you can upload. You can use e-mail to send the hyperlink (connection) address of the internet site to your customers, which would resolve any problems they might have searching for it.

 

f)        What I am suggesting is that once you have 'gone digital' i.e. made a digital recording, you can offer your listeners any one of the above options. You will need to amend your administrative procedures to cater for your listeners' needs and availability of playback equipment in their possession.

 

g)      There is no 'g', but what is just round the corner? We don't know, but something new will turn up soon!

 

So what do you mean by, 'going digital'? Hopefully you mean you are planning to offer to your listeners the best available service that will best suit their needs and equipment availability. If you force a new system on them that they either cannot use or cannot understand then they will stop using it and your time and effort will have been wasted. That is not what we are here for. Many TN's have carried our surveys of listener and found a 50% uptake in the first instance for CD's. They report on TNtalk that this uptake goes up to 75% once they are underway. It is rare that they share with others what they do with the other 25% which may be a few or may be many. There is no reason why all should not be catered for, that is up to TN's to adjust as necessary.

 

How about the recording? Any computer of or above Windows 98, with a reasonable amount of memory available will be able to do this, PC or laptop. You will need a programme, some use Goldwave, some use Adobe Audition, there are others, a programme called Audacity is recommended by some TN's, I am told this one is entirely free for ever. To get any of these just enter the programme name into Google and options will be offered, you will be able to download a sample of the programme to practice with. This gives you a chance to learn how to use it; you will need to practice before you go live. With some programmes you eventually run out of free practice sessions, then you have to purchase - some are more expensive than others. Some of these programmes are easier to use than others; some do more than others do. You need to ensure that everybody who needs to, knows how to use the programme you have chosen and is prepared to practice with it to understand the foibles before going live. Several sessions are suggested otherwise a disaster might ensue, and your listeners will not get the product they deserve. All of these programmes are easy, once understood

 

Once you have 'gone digital' of course, you have new time frames to consider. CD's are 80 minutes, there are some 90 minute CD's available but they apparently do not work in all CD players. If you go to memory sticks, length is almost irrelevant. You would be hard pressed to ever fill even the smallest ones up with a week's local news. You may be able to put your magazine onto the same memory stick, together with anything else you produce in your studios.

 

Be Wary of:

Production noise. Many TN's suffer from unwanted noises off already, sometimes even caused by readers who should be better trained than that, but they still do it! Digital recordings pick these noises up even more than analogue ones do. We should aim for the most professional product we are capable of, not one with coughs and splutters, scratching and rustlings etc, these belong elsewhere, not on a recording system which will faithfully reproduce them.

 

Jumping in too quickly. The demise of the cassette tape is not just round the corner. Attend regional and/or national conferences of TN's and ask questions of other TN members and of the suppliers that exhibit at those conferences. Learn all you can before you make the changes. All these conferences have session on digitisation, apart from other subjects, they are designed to help you decide.

 

The machines that record a CD and a cassette simultaneously. These are great for church services or events where whatever happens your cannot stop proceedings and go back to re-record. They are no good for TN's because, whilst you can stop the cassette to re-record, you cannot stop the CD and delete anything, once the track is recorded it will stay there. Also CD's are 80 minutes, which cassette does that match?

 

I hope that helps

Bob Finch

Colchester TN

September 2007